Have you noticed how accessible nowadays smoking is? You can object saying that eutrophy, exercising and a healthy lifestyle are the hottest new trends in the society, especially among the youth. Many bloggers and media people try to hold up the popularity of these activities by showing their own examples via social networking websites. New gyms, swimming pools, and dance studios are gaining popularity faster and faster. The online marathons are on the peak of popularity. The challenges like “100dayssugarfree”, “100daysearlywakeup”, “100dayswothoutjunkfood” and many others are widespread!
Taking all these into account, you could ask: “Why are you claiming smoking is so popular?!”. The answer is on the surface. Along with the photos of slim waists and round booties, girls tend to post photos, where they are partying in the bong or hookah lounges, with a cloud of smoke and duckface selfies. Boys, at the same time, are interested in workout, cars, motorbikes and, guess, – hookahs! It does not matter if you are a girl or a boy; you are stylish and modern if you have an e-cig. In case you can afford an electronic cigarette, you become “a friend”. The haze of smoke is everywhere. Passing the street in an average city, you would definitely meet a person with an electronic cigarette.
What are the main factors that make vapes and other modern stuff so prevalent?
Factor #1 is the shift in values. The Ten Commandments no longer define the system of our values, the Internet, Instagram, TV-shows, popular music, and celebrities – are the law of our new life. How is it happening? We pursue happiness, but we now see happiness differently. If a hundred years ago happiness meant good health and a happy family, now we have a very different picture. The pleasure is to drive the most expensive car, dating the sexiest girlfriend and using your best e cig (check that).
Factor #2 is that we use new methods of achieving new dreams. Using technologies in our everyday life, we change the way we perceive reality. If we have some “extra” weight, in our existence we can change it using Photoshop. No need to work out in the gym, no need to stick to a balanced diet. Just several clicks and you are as slim as never before.
Factor #3 is the way society reacts to these changes. They abet having alcohol parties, being sexually free, using an e-cig. Can you name the celebrities, who are vaping?
Who comes into your head, when you hear about peppermint swirl dress? Admittedly, this is Katy Perry. The singer with a bodacious style, who is widely known all over the world and is a sex symbol for many men. The singer, who oftentimes uses an e-cig vaporizer on different occasions or during the private walks.
The Camel (one of the most famous brands of cigarettes) lover, Robbie Williams, who gained the fame of always smoking person, gave up smoking usual cigarettes and started consuming e-cigs.
A sex symbol of many girls and women not only in the USA but also in Europe, Asia and other parts of the world. The actor, who is known for his romantic role of Jack Dawson and for not winning the Oscar Award for a long time. Surely, this is Leonardo DiCaprio. Paparazzi have seen him vaping for so many times! The occasion that caused a stir was when Leo was filmed using an electronic cigarette at 2016 Screen Actors Guild awards show.
The beautiful, talented ginger-headed actress, who used to be a film star for almost whole her life. Lindsay Lohan, also notorious for undergoing a rough history of being drug abused, was firstly seen with a thin, laddish, stylish electronic cigarette during having rest in her mansion back in 2011.
A former Deputy Prime Minister of the UK, Sir Nicholas William Peter Clegg has told the journalists his personal story of becoming a vaper. He was struggling to give up smoking for quite an extended period. He was unsuccessful until Nick tried using an electronic cigarette. Clegg has also said that his favorite flavor is blueberry.
David Cameron, a former Prime Minister of the United Kingdom, is for vaping, has also shared his personal success in quitting smoking. He has told that the use of an e-cig was helpful.
To sum up, there exist many categories of “famous” people, including also writers, artists, businesspeople, bloggers, sportspeople and all of them are vaping. This forms the worldview of their fans.
It is quite a difficult question to answer because it is highly individual. Some parents try to prohibit their children from using e-cigs. Others consider them healthier versions of tobacco cigarettes. Parents may also think that this habit is just a temporary means of protest used by a teen to show his/her importance.
Social services are just starting developing solutions to the problem of vaping. There are no huge social advertising campaigns against vaping. The government also cannot influence this process, because the use of vapes for “good” reasons is also important (for instance, special herbal e pens for medical cannabis).
By trying to allow people to express themselves through different social practices, we are facing spreading of unhealthy habits and values shift. By trying to make society friendly to all the people, we face reverse discrimination. All in all, modern society is erasing the boundaries between freedom and chaos.