how important it is for your business to communicate on social networks.
There was a time when social media had been considered by some as a passing fashion. Something that “the children” used and that companies would need little or nothing.
Over time, the skeptics have changed their minds.
There are over 3 billion users on the Internet – and more than 2 billion of them have active social media accounts.
Popular social platforms have become giants of marketing, providing businesses with valuable information about their customers and a (mostly) freeway to reach them.
The jury has ruled: social media for businesses are no longer optional.
If you’re asking how you can benefit from social media for your business, look no further.
Here are the main key points:
1. Get important information about the customer
Social media generates a huge amount of data about your customers in real time.
Every day there are over 500 million Tweets, 4.5 billion Likes on Facebook and 95 million photos and videos uploaded on Instagram?
Behind these spectacular numbers there is a wealth of information about your customers – who they are, what they like and what they say about your brand.
Through active daily engagement and listening, it is possible to collect relevant customer data and use this information to make smarter decisions.
The analysis, within a strategic consultancy, reveals all the most important data to build an effective strategy.
2. Increase awareness and loyalty in the brand.
When you have a social media presence, your customers connect with you more easily.
This makes it more likely to increase customer loyalty and brand loyalty. A study conducted by “The Social Habit” shows that 53% of Americans who follow a social brand, become 3 times more faithful than those who interact only with the physical store.
3. Targeted advertising with results in real time
Social advertising is a cheap way to promote your business and deliver valuable content to your customers.
They also offer powerful targeting options so you can reach the right audience. For example, if you run an advertising campaign on LinkedIn, you can segment for things like location, company, job title, gender, age, etc.
If you’re creating an ad on Facebook, you can search by location, demographics, interests, behaviors, and connections. You can monitor and measure the performance of your social ads in real time.
By relying on a web marketing consultant, you can set up your campaigns in the most effective way to achieve your company’s goals.
4. Convert more visitors into customers.
Social media increase sales and customer retention through regular interaction and timely service.
In the study of the best sales practices by MHI Global research institutes, world-class companies have evaluated social media as the most effective way to identify sales factors and new business opportunities.
Almost all the companies that have switched to a communication on social networks, have seen the revenue increase and a better knowledge of their brand.
5. Customer service
Over 67% of consumers go to social media for customer service.
Now your customers expect fast response times and support 24 hours a day.
A study conducted by the Aberdeen Group shows that companies that deal with social care services have seen their annual earnings increase (7.5% YOY growth) compared to those without (2.9%).
6. Increase site traffic
One of the biggest advantages of social media for businesses is the ability to increase the traffic on your website.
Not only do social media help you direct people to your website, but the more your interactions with your site will be, the better your search engine growth will be.
For example, if you share this article on Facebook and another 50-100 people do the same thing, it is more likely that this article will improve its position on Google.
7. Find out what the competitors are doing
With social media monitoring, key information about competitors can be obtained.
This type of Intel will allow you to make strategic business decisions to stay above your competitors. By taking a look at the concurrent, you can improve your business to offer new products, services or content, diversifying actively.
8. Targeted accounts
Geographic targeting is an effective way to send your message to a specific audience based on their location. Social like Facebook and Twitter have tools that allow you to communicate the right type of content to the right audience without annoying or bothering others not interested.
9. Create relationships and communities
Social media is not a cold channel of interaction with your customers, but benso, a two-way channel where you have the social media marketing benefits opportunity to enrich relationships with your customers.
For example, social media allows tourism brands to create a dialogue with travelers, thus creating relationships with customers before, during and after having booked a trip with the company.
This kind of social media dialogue between brands and customers is something that traditional advertising cannot achieve.
In short, having a complete presence on social media is vital today.
Making animated videos is not a big deal but catching the eyes of customer is totally great, and I am pro in it. She served to Animation Sharks Video Company. In a mean time she also take care her own blog related to designing and animation to share her experience with others.